HTC bets on former Orange govt to spice up sale

HTC, the Taiwanese company that designed the primary mobile phones for robot and Windows, has employed a replacement boss.

HTC bets on former Orange govt to spice up sale

Yves Maitre, of Orange, takes over from Cher Wang, to become HTC’s initial chief govt United Nations agency isn’t a co-founder.

It signalled HTC’s want to “regain a foothold” within the smartphone market, Ben Wood, from CCS Insight, told BBC News.

 

It hit its peak share of the market in 2011, once partnering with Google on its Nexus handsets – however currently, but 1 Chronicles of smartphones shipped square measure from HTC.

Increasing competition
“It’s no secret that HTC was once one among the most important firms once it came to smartphones,” Mr Wood, chief of analysis at CCS Insight, told BBC News.

“But it lost its method many years agone and has seen its market share decline.”

Subpar camera quality, moreover as increasing competition from People’s Republic of China and geographic area, in the US, meant the corporate had been claiming ever-smaller slices of the smartphone market, he said.

Meanwhile, HTC’s video game telephone receiver, the Vive, control concerning seven-membered of the VR telephone receiver market share half-moon, per the market intelligence firm IDC. It’s competitive with devices like Facebook’s eye, Sony’s PlayStation VR and Microsoft HoloLens.

But man Wood aforementioned the challenges man Maitre two-faced “should not be underestimated”.

“Not solely is he attending to be leading a business that must re-find its feet within the intensely competitive smartphone market, it is also a corporation that is gambling massive on VR [virtual reality], that remains associate rising technology,” he told BBC News.

HTC bets on former Orange govt to spice up sales

HTC, the Taiwanese company that designed the primary mobile phones for robot and Windows, has employed a replacement boss.

Yves Maitre, of Orange, takes over from Cher Wang, to become HTC’s initial chief govt United Nations agency isn’t a co-founder.

It signalled HTC’s want to “regain a foothold” within the smartphone market, Ben Wood, from CCS Insight, told BBC News.

It hit its peak share of the market in 2011, once partnering with Google on its Nexus handsets – however currently, but 1 Chronicles of smartphones shipped square measure from HTC.

Increasing competition
“It’s no secret that HTC was once one among the most important firms once it came to smartphones,” Mr Wood, chief of analysis at CCS Insight, told BBC News.

“But it lost its method many years agone and has seen its market share decline.”

Subpar camera quality, moreover as increasing competition from People’s Republic of China and geographic area, in the US, meant the corporate had been claiming ever-smaller slices of the smartphone market, he said.

Meanwhile, HTC’s video game telephone receiver, the Vive, control concerning seven-membered of the VR telephone receiver market share half-moon, per the market intelligence firm IDC. It’s competitive with devices like Facebook’s eye, Sony’s PlayStation VR and Microsoft HoloLens.

But man Wood aforementioned the challenges man Maitre two-faced “should not be underestimated”.

“Not solely is he attending to be leading a business that must re-find its feet within the intensely competitive smartphone market, it is also a corporation that is gambling massive on VR [virtual reality], that remains associate rising technology,” he told BBC News.

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